Diamond Club

TIDC Industrial Chain Division has been a growth asset for the Murugappa Group ever since 1962. Following its 60 years of legacy, TIDC-ICD has offered an extensive portfolio to all its customers through the dealer network. Not just in India, but extensively widespread in over 30 countries, TIDC-ICD focuses on manufacturing excellence and has been meeting world-class quality standards. With state-of-the-art development technologies, exceptional innovation, and a persistent attitude in challenging times, TIDC-ICD has been a game-changer for many industries including automobile, steel, agricultural, textile, cement, and more. And with every passing year is setting new quality and engineering benchmarks across these industry sectors.

Beyond the manufacturing of industrial chains and transmission products, there exists a world wherein people commute with our channel partners. It is rightly said, ‘Alone we can do so little, together we can do so much!’ Today, our products are able to touch millions of lives, even where we can’t reach them, only because of our channel partners. With a dealer network of 150+ participants, we are catering more than 25,000 SKU’s to over 25+ countries across the globe. Even if it’s not evident already, the impact our partners are creating is highly appreciable and that brings in great value-addition to every entity at TIDC-ICD. Providing attention to detail, exceptional service, and flawless execution, our dealer network is one of a kind and a true gem of TIDC-ICD. It is with their commendable partnership that we have been able to sustain our progress over the decades.

Years ago, our Founder had laid out a strong principle for us – “The fundamental principle of economic activity is that no man you transact with will lose, then you shall not.” Over the years, we have not only stood by this guiding light with immense pride but also ensured that our business continues to benefit our partners. In the same essence, we look forward to delivering true value and the well-deserved appreciation of the tireless efforts of our partners in helping us succeed. The Diamond Club is one such medium through which we wish to fulfill that purpose.

An integral part of TIDC-ICD, Diamond Club aims at fostering relationships with every organization connected with us. And this is a small contribution from our end to such notable and remarkable groups outspreading TIDC-ICD’s name over the globe. Through Diamond Club, we express our gratitude to such craftsmen of the industry who are shaping the future and driving better business outcomes. A special reward program will now be conducted every quarter to appreciate the best dealers who have been a remarkable asset for our business and performed extraordinarily in their market dynamics. The rewards are categorized based on every dealer’s performance in the following quarter respectively as Gold, Silver, and Bronze. You run the show. Let’s join hands together, and soldier on with our glorious alliance for years to come.